A Charitable Matter: How Red Health’s Community Helped Shape Our 2025 Christmas Donation
Last Christmas, Red Health invited clients, medical experts and team members to help decide how our $10,000 Christmas donation would be shared across three important charities.
At Red Health, we believe giving should be more than a gesture. It should reflect who we are, what we value, and the community we work with every day. That’s why, as part of our A Charitable Matter initiative, we invited our stakeholders to help shape the distribution of our 2025 Christmas donation.
In 2025, Red Health committed $10,000 in total to three charities: Australian Childhood Foundation, Project Respect, and Médecins Sans Frontières (Doctors Without Borders). Rather than deciding the split internally, we asked our clients, medical experts and team members to participate in an anonymous vote and tell us which cause mattered most to them.
Each stakeholder received one anonymous vote, helping create a donation outcome that reflected the collective voice of the Red Health community. The allocation model was simple and transparent: the charity with the most votes would receive $6,000, while the other two charities would each receive $2,000.
This initiative was built around a simple idea: if giving is part of our culture, then the people who shape our business should have a chance to shape our impact too. In that sense, A Charitable Matter is about more than donating funds. It is about making generosity transparent, participatory and aligned with the human side of our brand.
The 2025 Results
Thanks to everyone who took part in the vote, we’re pleased to share the outcome of Red Health’s 2025 Christmas giving initiative. Based on stakeholder votes, Project Respect received the highest level of support and received the major donation of $6,000. Australian Childhood Foundation and Médecins Sans Frontières each received $2,000.
The Split of Votes
How We Voted
Voting was tight across the board, with our clients in the medico-legal industry most evenly split across the three charities.
The Charities We Supported
This year’s recipients were selected because they reflect causes that matter deeply to Red Health and align with the values we want to put into practice. The three charities supported through A Charitable Matter were:
- Australian Childhood Foundation, which works to protect children and restore childhood through care, safety and healing.
- Project Respect, a specialised support and referral service for women and gender diverse people with experience in the sex industry and those who have experienced sexual exploitation, including trafficking.
- Médecins Sans Frontières (Doctors Without Borders), an independent international medical humanitarian organisation delivering emergency aid in countries affected by conflict, epidemics, disasters and healthcare exclusion.
As a female-led organisation working closely with the medical community, Red Health was proud to support charities focused on empowering children, women and humanitarian emergency aid.
More Than a Christmas Donation
What made this initiative special was not just the donation itself, but the way it brought our community into the process. By inviting participation from the people we work with every day, we turned a traditional Christmas donation into something shared. It became a reflection of the Red Health community, not just a decision made behind closed doors.
That matters because meaningful actions are the ones people can see, understand and feel part of. A Charitable Matter gave us the opportunity to live our values in a way that was practical, transparent and community-led.
Thank You
To every client, medical expert and team member who took the time to vote: thank you. Your participation helped shape this year’s donation and made the campaign what it was — a genuine reflection of shared values and collective impact. Red Health is proud to continue this tradition of giving, and we’re grateful to everyone who helped make it meaningful.
